Graphic design is simply a creative process — most often involving clients and designers and usually completed in conjunction with producers (i.e., printers, signmakers, etc.) — undertaken in order to convey a specific message (or messages) to the targeted audience. The term "graphic design" can also define a number of artistic and professional disciplines focusing on visual communication and presentation. "What’s X" is dedicated to working as an important element in the process and professionally using identity (logos and branding), publications (magazines, newspapers, and books), advertisements and product packaging.